The Oldies Radio Station Addicted To Jingles : On-Air Since 1963

If you were living in England in the mid-1960s and listening to music radio, then you’ll almost certainly remember 266 Radio London or Big-L as it was nick-named. In its short life from December 1964 to August 1967 Big-L, broadcasting from the m/v Galaxy just outside UK territorial waters, was Britain’s most profitable commercial radio station thanks to its Top-40 format combined with DJs, catchy PAMS jingles, regular news and weather reports and reverb/echo on the transmitter. And millions of listeners.

50 years after Radio London’s closure, the station is still remembered by many probably because of its unique style. Nothing quite like it exists today although many have tried to emulate the Big-L sound. But there is a radio station today that I believe comes reasonably close. Unlike the Big-L, WLNG isn’t located on a ship but it’s certainly close to sea-water as its studios are in Sag Harbour, right on the coast of Eastern Long Island, New York.

Although WLNG started in 1963 on AM they added FM in 1969 and since selling their AM channel in 1996 they’ve been entirely on 92.1 FM and additionally can be heard everywhere online. Their program format is Oldies and over the years they’ve earned a reputation as a throwback to earlier days because of their frequent jingles, constant reverb/echo, many outside broadcasts from local events and even a reluctance to embrace Stereo — in fact they stayed with monaural broadcasts until 2011.

And then there’s the station’s obsession with retro jingles. WLNG claim to have as many as 2000 of them mostly from PAMS and you can actually see the jingle cartridges lining the studio walls on their studio webcam. This jingle junkie addiction is best summed up in the words of Paul Sydney, WLNG’s President and General Manager from 1964 until his death in 2009: “We’re the only station that when we say ‘Here comes fourteen in a row’ we’re not talking about records.

So what’s the secret to WLNG’s enduring success? In 1998, which was the station’s 35th anniversary and Paul Sidney’s 34th year there, he stated: “The key to staying around for 35 years is pretty simple: Be local, in news, sound and music.

And WLNG certainly is local. Listen to the station and you’ll rarely hear an ad which isn’t for a local business or service. But I think there’s an additional ingredient for their continuing success… WLNG is owned and operated by the people who actually run the station, starting with their General Manager/President and chief DJ, Gary Sapiane.

So is WLNG a replacement for the Big-L? No, I don’t think so. But if you love oldies and especially if you love the old PAMS jingles, WLNG is well worth a listen.

If, like me, you are located in Europe, then I recommend listening during morning hours which equates to WLNG’s overnight show with Al Case or Bill Thomas running from midnight to 6 a.m. Eastern Standard Time. At that time there are fewer ads and more music. You can see WLNG’s programme schedule. And to listen now, just click the “Listen Live” button at WLNG.com.

Ending UK Radio Monopoly – 1970 – The Crucial Year

Over the last few weeks we’ve been busy scanning and uploading National Commercial Radio Movement (NCRM) surviving documents and recordings covering the years 1967 to 1969. You can now view any of these items on our Archive page.

Now in the coming days we’ll be focusing on uploading documents for the crucial year of 1970. So why was 1970 crucial in the fight for the end of monopoly radio broadcasting in the UK?

Well, looking back, radio broadcasting in the UK started in 1922 with station 2LO initially using a small 100 watt transmitter on the top floor of Marconi House in London’s Strand. Later the same year the BBC (British Broadcasting Company) was created and although broadcasts during 1923-1926 included some sponsorship – for Harrods department store and newspapers such as the Evening Standard, News Of The World and Daily Herald – all advertising ceased in January 1927 when the BBC’s (Corporation) monopoly license was granted which prohibited all forms of sponsorship or advertising.

During the 1920’s and 1930’s the only way advertisers could reach the UK’s growing radio audience was via the popular English language broadcasts of offshore commercial radio stations such as Radio Paris, Radio Normandy and Radio Luxembourg (RTL), all of which broadcast from continental Europe. Many of these broadcasts were organised by the International Broadcasting Company (IBC) which was formed by Conservative MP and commercial radio pioneer, Captain L.F. Plugge.

But when the 2nd World War started in 1939, all these stations ceased broadcasting and when war ended none restarted in English except RTL which was heard for many years in the evenings only on 208 metres (1439kcs.).

So from 1945 onwards, the BBC’s monopoly was largely restored and so it was to remain until 1964, when Ronan O’Rahilly‘s Radio Caroline first came on the air, to be followed by Radio London, Radio 390, Radio Scotland and many others. By 1966 the UK was ringed by up to 10 unlicensed stations broadcasting from ships or ex-military anti-aircraft forts located around the Thames estuary which had gained a substantial listenership of people who clearly preferred the pirates’ programmes to those of the BBC.

It was over three years later, in August 1967 that the British government finally passed a law forbidding UK citizens from advertising or supplying services to the pirate stations and by March 1968 they had all gone.

To replace the very popular offshore pirate radio stations the then Labour government, instead of introducing alternative radio services to the BBC, a decision which would likely have received some popular approval, decided instead to dogmatically uphold the radio monopoly by requesting the BBC to introduce a new music service called “Radio One” which started in September 1967.

The Labour government also asked the BBC to start a series of local radio stations up and down the country to be paid for out of the radio listeners’ license fee. This was clearly unfair and wasteful because listeners in areas without any local station still had to pay. Also, for much of the time, these BBC local stations simply duplicated existing programmes which listeners could already hear by tuning to Radios 2 or 4! An obvious waste of taxpayers’ money as well as a waste of frequencies.

On the other hand the Conservative party had in March 1969 promised to introduce independent commercial radio and so end the BBC’s radio monopoly if it was returned to power at the next General Election.

This then was the prevailing situation at the beginning of 1970 with the Labour government, on one side, dogmatically opposed to any form of commercial radio and the Opposition Conservatives on the other side, promising its early introduction.

Then in 1970 two events took place…

First, on 24 March 1970 a powerful new offshore pirate radio ship called Radio Northsea International (RNI) started broadcasting from mv. Mebo II anchored in international waters, 5 miles from Frinton/Clacton-on-Sea, Essex.

Second, Prime Minister, Harold Wilson announced a General Election for the 18th June 1970.

The Labour Government, thinking they had finally “seen off” the radio pirates with their 1967 legislation, must have been – to say the least – annoyed at the appearance of RNI. On 15th April 1970 the Ministry of Posts and Telecommunications, overseen by the Minister responsible, Mr John Stonehouse, started unprecedented jamming of RNI’s broadcasts using a transmitter located at Beacon Hill near Rochester, Kent and later with an additional high power transmitter at Canewdon, near Southend Airport.

RNI changed their medium wave frequency several times in the coming weeks but each time they found the Ministry’s jamming transmitters following them. Eventually, on or about 13th May 1970, RNI settled on 1232 kHz (244 metres), a frequency allocated and used by Czechoslovakia. This improved RNI’s reception but was adjacent to the BBC’s pop music station Radio One on 1214 kHz (247 metres).

The proximity of the two stations resulted in the Ministry’s jamming causing interference to BBC Radio as well as to RNI, especially in Kent and elsewhere in south-east England resulting in many listener complaints. Apart from difficulties listening to Radio One, they were naturally annoyed about the cost because, as taxpayers, they were paying first to listen to Radio One and were paying again for the cost of the jamming transmitters! Not surprisingly, the Labour controlled Ministry brushed off this accusation in a letter to CIB dated 18th June 1970 (Election day) by saying that RNI “… proved to be the principal source of the interference“.

RNI responded to the jamming with pro-Conservative party political messages for the general election and during the week starting 13th June 1970 changed its name to “Radio Caroline International”.

Labour lost the General Election on 18th June 1970, the first in which the 18-21 age group were allowed to vote. Was RNI the cause of Harold Wilson’s 1970 General Election defeat? That’s a difficult question to answer which the BBC’s 2011 programme, “The Radio Election 1970” tries to answer. Analysing the election results shows that in the constituencies nearest to RNI the swing against Labour was greatest. Several constituencies in London and the South East were marginals and a swing of just 1% was needed to change the result. But elsewhere in Britain RNI’s broadcasts probably had little or no effect on the result.

The new Conservative government appointed Chris Chataway the new Minister of Posts & Telecommunications but to many people’s disappointment, the jamming did not stop until RNI returned to the Dutch coast on 23rd July.

Unlike his Labour predecessor, Chris Chataway, in a written reply to Conservative MP for Rochester and Chatham, Peggy Fenner, did concede that there had indeed been at least “a few genuine cases of interference to Radio One…“. Chataway also hinted at the true reason for the jamming of RNI when he said that: “My action in ‘jamming’ is the only way in which we can prevent the station establishing itself and incidentally prevent a spate of pirate broadcasting.”

At the opening of Parliament on 2nd July 1970, the Queen’s Speech confirmed that legislation for UK mainland commercial radio was to be introduced and the first stations, LBC and Capital Radio finally came on air in October 1973.

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